Liyah's family

We are a husband-and-wife team whose journey began with a simple insight: finding high-quality argan oil at a fair price in Europe was surprisingly difficult. This led us to explore the world of authentic Moroccan Hammam products—an area defined by tradition, craftsmanship, and natural excellence.

From that discovery, our vision became clear. We set out to build a company dedicated to bringing genuine, carefully sourced Moroccan wellness products to the European market. Our aim is to elevate industry standards, maintain authenticity, and confidently compete with established brands through quality, transparency, and integrity.

Our approach reflects who we are as individuals and as partners in this endeavor. We take inspiration from the principle that “Allah loves those who strive with sincerity,” guiding us to act with dedication, honesty, and purpose in every step we take. We do not conform to standard corporate molds; we choose to create a business that embodies authenticity, excellence, and intention.

This is a personal journey, rooted in our shared commitment to creating something meaningful, offering products we trust, and serving our customers with integrity.